Multiply Corporate Info

Company Background

Multiply, Inc., based in Boca Raton, Florida, was founded in December 2003. The company launched its flagship web site, Multiply (http://multiply.com), in March 2004, effectively defining the new field of social communications. While "social-networking" sites were gaining popularity as an easier way to meet new people, Multiply's founders believed that the most valuable use of having your network of friends and family on-line is to enable communication on a broad scale with the people you already know, either directly or indirectly (through mutual friends, family, and business relationships).

With Multiply's proprietary integration of web-publishing and network-based messaging, its users are actively sharing digital photo albums, videos, music, blogs, restaurant and movie reviews, and calendar events. More importantly, their content generates lively discussion and active feedback from people they care about - something that is missing with other web-publishing tools. Additionally, with detailed relationship paths and its unique proximity index, Multiply is able to document the connection between the producers of content and the consumers. These explicitly defined relationships and their implicit trust make the content more relevant and entertaining, and provide a comfortable forum for discussion, feedback and solicitation of advice.

Multiply's usage has been steadily gaining traction as one of the most popular sites on the Web today. During 2006, Multiply saw a 500% growth in reach, page views and items posted, and in January 2008 the site surpassed 8 million registered users.

Multiply's staff has tremendous experience building highly-scalable, web-based applications. The reliability of our network and preservation of our users' data are top priorities. Also a top priority for Multiply is respecting the privacy of our users. Multiply will never sell or give away any personal information about our users to third parties.

Named to AlwaysOn's 2008 OnMedia 100 list of the top private digital entertainment and media companies, Multiply is privately-held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors.

Management Team

Multiply's founders were previously partners of Daedalus World Wide Corporation ("DWWC") which was founded in 1995, and operated some of the first mass-market web sites on the Internet. In 1996, DWWC launched Commissioner.com, a fantasy sports statistics service that was licensed to, and private-labeled or co-branded for: CBS.SportsLine.com, the National Football League, the National Basketball Association, Major League Baseball, CNN/SI, America On-line, Netscape, Excite, the PGA TOUR and others. In December 1999 DWWC was merged into SportsLine.com, Inc., and operated as a wholly-owned subsidiary. In 2004 the DWWC team was inducted into the Fantasy Sports Trade Association Hall of Fame for its influential role in creating the now thriving on-line fantasy sports industry. Having worked together and experienced growth in start-ups through high-profile publicly-traded companies, Multiply's team is well poised for repeat success.

Peter Pezaris, President and Founder
Peter is in charge of all product development and strategic direction of the company. Prior to Multiply, Peter served as CBS SportsLine.com's President of Operations and Product Development where he was responsible for technology and computer operations as well as programming and production. In this role, Peter oversaw the operations of nfl.com, pgatour.com, cbs.sportsline.com, and mvp.com, which serve billions of pages annually to tens of millions of customers. In 2003, Peter was named to the Sports Business Journal's "Forty Under 40" list, which recognizes the most promising young executives in the sports business. Peter joined SportsLine when it acquired DWWC. Prior to DWWC, Peter was a systems and software developer for the investment banking firms of Bankers Trust and Salomon Brothers.
http://pez.multiply.com

Michael Gersh, Vice President of Sales and Marketing
Michael is in charge of the day-to-day operations of the company including finance and marketing. Before Multiply, Michael was an independent consultant advising technology start-ups on product design and business strategy. His clients included ModeEleven, where he designed the company's Broadcast Screensaver System, a PC Magazine Technical Excellence award finalist in 2003. Michael was an initial founder of DWWC and subsequently served as the General Manager of SportsLine.com's fantasy sports division. Prior to DWWC, Michael was a product manager with Citicorp and a computer programmer for Republic National Bank.
http://michaelg.multiply.com

David Hersh, Vice President of Business Development
David is in charge of project and product management, as well as business development. Prior to Multiply, David was Vice President of Fantasy Sports for SportsLine.com. Before joining SportsLine, David handled business development efforts at DWWC. Prior to DWWC, David worked as a consultant for American Management Systems and as a software developer for IBM.
http://dave.multiply.com

Board of Directors

Peter Pezaris, President and Founder of Multiply

David Scott Carlick, Managing Director of VantagePoint Venture Partners
David is widely recognized as a thought-leader for online media and marketing. He has been a venture investor in online marketing companies since the mid-1990s and joined VantagePoint Venture Partners in 1997. He built Carlick Advertising into one of Silicon Valley's largest independent agencies, and has since worked with a number of high-profile Internet companies - as an early co-founder of DoubleClick, a Director of AskJeeves (through its 2005 acquisition by Interactive Corp), and most recently as Chairman of Intermix Media, parent of MySpace.com (through its acquisition by News Corp. in 2005).
More about David.

Sean Marsh, General Partner of Point Judith Capital
Sean leads Point Judith's communications and Internet investing, with a particular focus on wireless. He has been a board member or observer for companies including Andover.net (IPO, later acq. by VA Software), Medical Metrx Solutions (acq. by AIG), and Tower Ventures (acq. by American Tower), and currently serves on a number of boards in addition to Multiply's. Prior to Point Judith, Sean most recently served with Village Ventures and TSG Equity Partners.
More about Sean.

Shin Nagakura, Executive Vice President of Transcosmos Investments
Shin was a founding member of Transcosmos Investments' Silicon Valley Office, and has more than 15 years of experience in investments, business development and sales/marketing in the US, Japan and China. His investments/Joint Venture projects include AskJeeves, NetRatings, Listen.com and Mysimon. Prior to Transcosmos, Shin served with Recruit Co. Ltd., Japan's largest publishing and Internet media and marketing services power house.
More about Shin.

Claudio Pinkus
Claudio is an angel investor and consultant to the Internet industry, assisting companies such as Univision Communications, TransCosmos, Inc. and Ask Jeeves. Previously, he served with Ask Jeeves as Chief Strategy Officer, as well as President of the company's Business Solutions division. Claudio serves on a number of boards in addition to Multiply, including RevCube and WorldLinks, among others.